Specialty Coffee.
Roasted at Origin.

We select rare lots that tell a story, those with character.

Shop CoffeeOur Story
01 / Our Coffees

COFFEE BEANS.

Seasonal lots selected for sweetness, clarity and distinctive origin.

Kenya coffee
Kenya · Kirinyaga

Kenya AA

Blackcurrant · Citrus · Brown Sugar
Washed · SL28 · SL34

Roasted to order · Best 7–21 days from roast

KSh 1,250 / 250g
Coffee landscape
Kenya · Nyeri

Kenya AB

Raisin · Caramel · Orange
Washed · SL28 · Ruiru 11

Roasted to order · Best 7–21 days from roast

KSh 1,150 / 250g
Meru coffee
Kenya · Meru

Meru

Blackcurrant · Citrus · Brown Sugar
Washed · SL28 · SL34

Roasted to order · Best 7–21 days from roast

KSh 1,250 / 250g
Meru Peaberry coffee
Kenya · Meru

Meru Peaberry

Raisin · Caramel · Orange
Washed · Peaberry

Roasted to order · Best 7–21 days from roast

KSh 1,350 / 250g
Nyeri AA Fruit Infused coffee
Kenya · Nyeri

Nyeri AA Fruit Infused

Berry · Tropical Fruit · Honey
Fruit Infused · AA

Roasted to order · Best 7–21 days from roast

KSh 1,450 / 250g
What do AA, washed and SL28 mean?

AA, AB, PB — These are bean sizes, not quality scores. AA beans are the largest, AB slightly smaller, PB (peaberry) is a single round bean that forms when only one seed develops inside the cherry instead of two. A grade tells you the size of the bean and nothing about how it tastes. We grade our lots by cupping them.

Washed — The cherry is pulped, fermented and washed before drying. It is Kenya's traditional method and it is why Kenyan coffee tastes so clean and bright.

SL28 and SL34 — Varieties selected in Kenya in the 1930s and still among the most prized in the world. SL28 is where the blackcurrant note comes from. SL34 brings more body.

Ruiru 11 and Batian — Disease-resistant varieties developed by Kenyan research institutions. They let farmers keep producing where leaf rust and berry disease would otherwise wipe out a crop.

02 / Brewing

HOW TO BREW IT.

Kenyan coffee is bright and fruity. It rewards a clean brew and a little patience. Here is how to get the best from your bag, whether or not you own equipment.

No equipment? Start here.

You need boiled water, a spoon, two mugs and a sieve. Ask us for a coarse grind when you order.

  1. Add two heaped teaspoons of coarse ground coffee to a mug.
  2. Pour in hot water — just off the boil, about 30 seconds after it stops bubbling.
  3. Stir once and leave it for four minutes. A crust will form on top.
  4. Break the crust with a spoon, skim off what floats, then pour through a sieve into your second mug.

That is the same method professional cuppers use to taste coffee. It costs nothing and it works.

With equipment

FRENCH PRESS

Coarse grind, like sea salt.
60g coffee per litre of water. Four minutes, then press slowly. Pour it all out straight away so it does not keep brewing.

POUR-OVER / V60

Medium grind, like table salt.
15g coffee to 250ml water. Wet the grounds with 50ml, wait 30 seconds for the bloom, then pour the rest in slow circles. Aim to finish between 2:30 and 3:00. This is the method that shows Kenyan acidity best.

MOKA POT

Fine-medium grind.
Fill the basket level and do not tamp. Use hot water in the base. Take it off the heat as soon as it starts to gurgle.

ESPRESSO

Fine grind.
18g in, 36g out, in 25–30 seconds. Kenyan coffee is dense, so start coarser than you think and tighten from there.

Water just off the boil, around 93–96°C. Grind just before you brew if you can. Store the bag sealed, somewhere cool and dark — not the fridge.

Delivery areas: Nairobi and Kiambu door-to-door. Countrywide to your nearest Pickup Mtaani agent.
Nairobi & Kiambu: 24–48 hours
Countrywide: Up to 4 days, to your nearest Pickup Mtaani agent
Delivery cost: From KSh 120 to an agent point · KSh 250–350 door-to-door in Nairobi · Free on orders over KSh 2,500
Lead time: Roasted to order, dispatched within 48 hours
03 / Subscription

ROASTED FOR YOU.
NOT FOR STOCK.

Most coffee you buy was roasted for a shelf. Yours is roasted on our sample roaster — a single small batch, timed to your delivery, never sitting waiting for a buyer.

Choose your size. We roast and deliver every two weeks. You save 15% on every bag, and you can pause or cancel whenever you like.

100g

For one drinker, or for tasting your way through the collection.

Every 2 weeks · 15% off
Most popular
250g

For a household, or a serious daily habit.

Every 2 weeks · 15% off
Roasted to order · 15% off every delivery · Cancel anytime, no notice
START YOUR SUBSCRIPTION
04 / Our Story

Small Roastery. Bigger Mission.

Roots is a micro-roastery in Kikuyu, Kiambu County, Kenya.

Built from a decade in the coffee industry; brewing, roasting and sourcing coffee across different countries. We have seen the world fall for Kenyan coffee.

Priced at a premium at different destinations, with value added abroad. Roots was founded on a simple conviction: Kenyan coffee branding and value addition should happen at origin.

Through craft learned across the specialty industry, we bring art and science to modulate our roast. Roasted in small batches to iterate profiles and amplify the hard work of the producers. Each coffee bean has a character; our mission is to bring out the best from every lot we choose.

This is not a discovery story.
It is a homecoming.
Coffee drying beds at origin
From origin to cup · Kikuyu, Kiambu County
Harvesting coffee cherries at a Kenyan farmRoasting coffee in Kikuyu, Kiambu County
05 / Sustainability

COFFEE SHOULD LEAVE MORE BEHIND.

We believe a coffee company should create value beyond the cup.

Kenya exports almost all of its coffee raw. Of roughly 940,000 bags leaving the country this season, about 900,000 go as unroasted green beans, and only 30,000 as roasted coffee. That's about 95% of our exports leaving as a raw commodity, and about 3% leaving as finished coffee.

Roots exists to change that. We roast at origin, keeping more value where the coffee grows. As Kenya works toward tripling national coffee output to 150,000 metric tonnes by 2028, our work supports a stronger local coffee economy through roasting, training and value addition.

USDA Foreign Agricultural Service, Kenya Coffee Annual Report 2026/27Kenya News Agency, 26 May 2025Mt Kenya TimesThe StarFull Sustainability Action Plan

Our three commitments:

🤝

PEOPLE

BUILD KNOWLEDGE.

One free coffee training seat sponsored every month — open to farmers, producers and the public.

🌱

PLANET

PLANT WHAT WE ROAST.

KSh 5 from every Roots bag supports the Roots Tree Programme.

☕

VALUE

KEEP MORE VALUE AT ORIGIN.

Fair prices to producers. More coffee value kept in Kenya. A business built for the long term.

Small actions. Compounding impact.
Adopt a TreeRead our Sustainability Action Plan
KSh 5 from every Roots bag goes directly to the Roots Tree Programme.
06 / Academy
COMING SOON

Roots Academy

Coffee knowledge, shared. Barista foundations, home brewing, cupping and roasting — taught at origin, in Kiambu. Open to café staff, home brewers, and the producers who grow what we roast.

  • Barista Foundations
  • Home Brewing & Cupping
  • Roasting Fundamentals

Be first to know when enrolment opens.

07 / Wholesale
WHOLESALE & PARTNERSHIPS

YOUR COFFEE.
YOUR BRAND.
OUR CRAFT.

We work with cafés, restaurants, hotels and businesses that take coffee seriously.

Led by a Head Roaster holding SCA Intermediate certifications in Roasting, Green Coffee and Sensory Skills, CVA for Cuppers, and CQI Q Processing Level 1.

From bespoke roast profiles and custom blends to white-label coffee carrying your brand, we build coffee programs around the way you want your coffee to taste and perform.

Every wholesale relationship starts with a conversation — and, where appropriate, a cupping session.

CUSTOM ROAST PROFILES

We profile to your brew method and your machine, then hold that profile batch to batch.

WHITE LABEL

Your brand on the bag, our coffee inside. Minimum order applies.

MENU DEVELOPMENT

Espresso, filter and signature drinks built around how your café actually serves.

TEAM TRAINING

Dialling in, extraction and consistency, taught on your equipment.

Minimum order5kg
Wholesale fromKSh 3,500 per kg
DeliveryBi-weekly within Nairobi and Kiambu
Lead timeRoasted to order, dispatched within 48 hours

Pricing reviewed quarterly. Contact us for current rates on your volume.

START A CONVERSATIONBOOK A CUPPING
"
Character. Trust. Transparency. Consistency.

NOT READY TO SUBSCRIBE?

Join our lot alerts and get early access, exclusive pricing on new releases, and updates on our tree-planting programme and community events.

08 / FAQ

QUESTIONS.

Do you deliver outside Nairobi?

Yes. We deliver door-to-door in Nairobi and Kiambu, and countrywide to your nearest Pickup Mtaani agent.

How much is delivery?

From KSh 120 to a Pickup Mtaani agent point, or KSh 250–350 door-to-door in Nairobi. Free on orders over KSh 2,500.

How long does delivery take?

24–48 hours within Nairobi and Kiambu. Up to 4 days countrywide, to your nearest Pickup Mtaani agent.

Can I collect instead of paying delivery?

Yes — see "Find us on map" below and arrange with us on WhatsApp to collect.

How fresh is the coffee?

We roast to order in small batches. Your bag is roasted after you order it, not pulled off a shelf.

What if I do not own a grinder?

Tell us your brew method at checkout and we grind it for you. Ground coffee is best used within two weeks.

Do you sell green coffee?

Yes. We source and sell green coffee to roasters, with lot information and samples on request. Message us with the grades and volumes you are looking for.